It always tickles me to see friends I don't consider to be Discordians applying Discordian philosophy or theology.

They're certainly selling this with heavy appeal to the eristic virtues, perhaps because it doesn't have too many aneristic ones (other than the price, I suppose). People who have bought into the aneristic trip would certainly be baffled, as there are no "good" points to it. It's perhaps the most unbalanced-toward-the-eristic major product in the electronics industry we've seen yet. If it succeeds, it will be evidence of major eristic inroads into the collective mindscape.