yeah, they manage to convince my mother -- who the rest of the year would use prepackaged food only at gunpoint, and who is perfectly capable of making tasty dinners out of meat and vegetables and potatoes, and frosting out of butter and sugar -- that she should buy their prepackaged and incredibly crappy mixes and frostings. Why? Manischewitz only knows.

(interesting factoid: "Manischewitz" is NaturallySpeaking's dictionary, but I had to say it and correct it once before it knew how to pronounce it.)