For TRULY long articles it's just easier to load and scroll through an article if it is broken up into smaller pages. If you have to stop reading at some point you can say "Oh.. I stopped at page 3" vs. having to figure out where you stopped in a huge scrolling document.
I think most commercial sites do it so they can cycle through more ads without having to load dozens in a single page.
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Date: 2009-10-10 06:38 pm (UTC)I think most commercial sites do it so they can cycle through more ads without having to load dozens in a single page.