Brilliant ad
Sep. 29th, 2005 06:03 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
This is a brilliant ad, in both visual design and message.
Readers of Boing Boing or
cnoocy will know the punchline already, but if you don't, take a look at this version that I've intentionally shrunk so that its smaller text is illegible.

We have:
Lonely looking guy wasting a perfectly good party-night in front of a computer
Stark, scratchy typeface labeling him as a basement-dwelling elf-pretender
Amber-colored smudge in the corner that's clearly the logo for the product being sold
So it's probably a beer ad, right? With the tiny text saying something along the lines of "Don't be a pathetic loser like this guy; get out, drink [Foo] and get laid", right?
Nope: full image link.
Not only is it simply clever, but any gamer who first encounters it (even in full-sized print, I'll wager) will initially assume it's a setup for a sarcastic attack on their lifestyle (whether or not they're MMORPG players per se) in order to sell its thing, and it ends up in a loving embrace. (In order to sell its thing.) Holy crap. Give its designers 10d20 GP.
Readers of Boing Boing or
![[livejournal.com profile]](https://www.dreamwidth.org/img/external/lj-userinfo.gif)

We have:
So it's probably a beer ad, right? With the tiny text saying something along the lines of "Don't be a pathetic loser like this guy; get out, drink [Foo] and get laid", right?
Nope: full image link.
Not only is it simply clever, but any gamer who first encounters it (even in full-sized print, I'll wager) will initially assume it's a setup for a sarcastic attack on their lifestyle (whether or not they're MMORPG players per se) in order to sell its thing, and it ends up in a loving embrace. (In order to sell its thing.) Holy crap. Give its designers 10d20 GP.
no subject
Date: 2005-09-29 10:08 pm (UTC)How tres cute! Thanks for bringing that to my attention.
no subject
Date: 2005-09-29 10:21 pm (UTC)no subject
Date: 2005-09-30 01:09 pm (UTC)no subject
Date: 2005-09-30 03:48 pm (UTC)