Font

[prog]

I saw the Diesel's new signs for the first time today. The Fair Trade price increase for the basic coffee drinks is barely perceptible; large coffee costs a thin dime more than it used to. And it's still tasty stuff!

A far more dramatic change is the menu's look. It's still modeled after a giant-sized magnetic poetry set, but they've dropped the dirty-typewriter font for a clean, bold sans-serif face. It reminded me of nothing so much as Apple's recent font switch from their Garamondy thing of the 20-year legacy to the whateveritis they're using now. Not that I'm one to really get fussy about any of this stuff, mind.

Comments

for those keeping score at home...

[mangosteen]

It appears that Diesel is using Futura Book, instead of the previous American Typewriter variant.

Apple switched over from "AppleGar" (actually Garamond Condensed, with a few tweaks), to a variant on the Adobe Multiple Master font "MyriadMM"