Font

[prog]

I saw the Diesel's new signs for the first time today. The Fair Trade price increase for the basic coffee drinks is barely perceptible; large coffee costs a thin dime more than it used to. And it's still tasty stuff!

A far more dramatic change is the menu's look. It's still modeled after a giant-sized magnetic poetry set, but they've dropped the dirty-typewriter font for a clean, bold sans-serif face. It reminded me of nothing so much as Apple's recent font switch from their Garamondy thing of the 20-year legacy to the whateveritis they're using now. Not that I'm one to really get fussy about any of this stuff, mind.

Comments

[tahnan.livejournal.com]

You know, a week ago, I saw a few of the Diesel workers at the back counter, brewing coffee, sipping it, and saying things like, "This is six? We might want to try five," with boxes and boxes of Equal Exchange coffee behind them. I did wonder if they were changing something.

I haven't been back--too busy with other things, planning to go and write on Friday. Interesting.

for those keeping score at home...

[mangosteen]

It appears that Diesel is using Futura Book, instead of the previous American Typewriter variant.

Apple switched over from "AppleGar" (actually Garamond Condensed, with a few tweaks), to a variant on the Adobe Multiple Master font "MyriadMM"

[treacle-well.livejournal.com]

I like the new menu board, including the new font. But... soup isn't on the board anymore!!!

So, the "what kind of soup we have" thing, was, as usual, handwritten on paper (which is fine by me), behind the counter, potato spelled amusingly and deliberately as potatoe (only with three underlines instead the one I just showed you), but no "cup" "bowl" headings or prices.

I found that...irritating.

Oh, and the coffee tastes fine (at least the dark roast that I ordered).